Straight Out of Soil Farmers

1. Campaign Overview:

• Title: Empowering Our Community through Sustainable Agriculture
• Duration: 90 Days
• Goal: To raise funds for agricultural tools and equipment to enhance community training on home vegetable gardening.

2. Campaign Objectives:

• Primary Objective:
  • Raise funds to purchase agricultural tools and equipment.
• Secondary Objectives:
  • Increase awareness of the food insecurity issues within the community.
  • Mobilize community members to participate in sustainable agricultural practices.
  • Create job opportunities through agricultural training and community projects.

3. Target Audience:

• Community members (young and old) who are interested in learning how to grow vegetables at home.
• Potential donors who are passionate about food security, community development, and sustainability.

4. Key Messages:

• “Help us cultivate a self-sufficient community.”
• “Your support can help fight food insecurity and create jobs.”
• “Together, we can grow a healthier future.”

5. Marketing & Outreach Strategy:

• Social Media Campaign: Leverage platforms like Facebook, Instagram, and WhatsApp to reach local community members and potential donors.
• Community Outreach: Engage with local businesses, schools, and community centres to spread the word about the campaign.
• Partnerships: Collaborate with local NGOs, NPOs, and businesses to amplify the campaign message.
• Email Marketing: Use the existing contact list to send regular updates and calls to action.

6. Campaign Timeline:

• Week 1: Launch the campaign and initial outreach.
• Week 2: Mid-campaign push with testimonials and progress updates.
• Week 3: Final push with a focus on urgency and impact stories.
• Week 4: Closing the campaign with thank you messages and acknowledgment of donors.

Campaign Budget

1. Fundraising Goal:

• Total Goal: R 52,500 (Estimate based on potential costs for tools, equipment, and other expenses.) (Including R2,500 SAVESA24 Campaign Fee)

2. Budget Breakdown:

• Agricultural Tools & Equipment:
  • Hand tools (spades, forks, hoes, etc.): R 15,000
  • Seeds and seedlings: R 5,000
  • Irrigation equipment: R 10,000
  • Storage facilities (sheds, containers): R 10,000
• Training Materials:
  • Educational pamphlets and guides: R 5,000
  • Workshops and training sessions: R 3,000
• Marketing & Outreach:
  • Social media ads: R 2,000
  • Printing flyers and posters: R 2,000
• Miscellaneous:
  • Transport for equipment delivery: R 3,000
  • Administrative costs: R 2,000

3. Fund Utilization:

Donations received will be allocated to the specific needs outlined above, with priority given to purchasing essential tools and equipment.

Thank you for your support – it is very much appreciated!